Already venturing into the real estate business, Mercedes-Benz, the automobile manufacturing company, has decided to embark on its first building construction project in Dubai.In a grand presentation evening organized by Muhammad BinGhatti on January 24, 2024, the project named Mercedes-Benz Places  was introduced, with a total value of 1 billion dollars.

An ultra-luxurious residential complex, Mercedes-Benz Places, the first project by the renowned Mercedes-Benz automobile brand, will be located in the heart of Dubai. This elite 65-story complex will feature 2-5 bedroom luxury penthouses, duplexes, and triplexes.

This project will combine unparalleled prestige and luxury. Each residence will come with its own pool and offer phenomenal views of the world's tallest tower, the Burj Khalifa.

Britta Seeger, a board member of Mercedes-Benz Group AG, articulated, “With Mercedes-Benz Places in Dubai, we are transcending the automotive realm to craft extraordinary brand experiences. Partnering with Binghatti, who boasts extensive expertise in real estate development, is an ideal match for us. Our inaugural branded residential tower aims to establish a novel, coveted grounds that encapsulate our brand’s essence, providing our patrons with a sanctuary to arrive, unwind, and truly call home.”

Muhammad BinGhatti,, the CEO of Binghatti expressed profound excitement, stating, “We are thrilled to collaborate with Mercedes-Benz, an iconic name, to actualize the world’s first Mercedes-Benz branded luxury residence. Mercedes-Benz Places in Dubai transcends being merely a real estate development; it is poised to prioritize community and mobility, setting a new benchmark for intelligent living.”

The presentation of the project was led by the globally renowned American actor, Terry Crews, with Azerbaijani businessman and founder/leader of  Millionaire Concept, Agil Mamiyev, personally invited by Binghatti as a special guest.

According to Agil Mamiyev, Mercedes-Benz Places, surrounded by Dubai's most iconic landmarks, creates a unique living experience by offering unparalleled views of the world's tallest tower. During the event, the digital version of the project was also unveiled, reflecting the high level of sophistication and glamour associated with the project. At the core of this icon is a dedication to advanced technologies and innovation. The seamless integration of ingenious smart home technologies with intelligent mobility solutions, allows both brands to redefine what is possible.

Sensual Purity goes beyond automotive; translated into iconic architecture, the design philosophy of Mercedes-Benz defines the commitment to branded residential living spaces that appeal to the customer. Ethos is an interplay between form and function, where the essence of the design evokes a sensual experience that transcends the ordinary.

The "Mercedes-Benz Place BinGhatti" building, consisting of 65 floors, will be divided into several sections and is expected to reach a height of 340.8 meters upon completion in the fourth quarter of 2026.

As per the information provided, "Mercedes-Benz Place BinGhatti," comprising 150 residences and business centers starting from $2.7 million, will feature an elliptical design reminiscent of many ultra-modern automobile lines. With this, the "BinGhatti Group," known for its pioneering initiatives, continues to impress everyone anew.

A moment etched in history as visionary leaders unite. Muhammad BinGhatti, CEO and head of architecture at Binghatti and Britta Seeger, member board of management of Mercedes-Benz Group AG, Marketing & Sales are signing the agreement, creating the first Mercedes Benz residential project