Merve Sarıkaya Can was born in Ankara in 1991. She completed Anadolu University's Department of Economics with honors and as an honor student in 3 years. After completing her education in International Relations, she studied at California San Francisco between 2014-2015. She continued her education at St. Giles International College. While improving himself in brand management, she focused on brand management in healthcare. By taking Business Analytics training from Harvard Business School, she gained the competence to make decisions with numbers in management. After working in international relations and brand management in the healthcare industry for about 5 years, she founded Genext Health and Consultancy Services on December 13, 2021, to achieve the goals she dreamed of. Genext, which produces its own medical devices working in the field of rare diseases with many global companies that are on the list of leaders in the field of health and will represent Turkey in the world in this field, also undertakes strategic consultancy especially for physicians in health tourism. Genext, which plays an important role in health between Azerbaijan and Turkey, also organizes training and conference participation of valuable Azerbaijani physicians in Turkey. Merve Sarıkaya Can is also a member of Turkey Young Business People Association